1-day have recently added a new slogan/catch phrase to the site. "If you're not fast, your last". This of course, is quite fitting to the sometimes frantic buying atmosphere of the site.
This slogan will appeal more to exisiting users who know about the site. For external marketing. 1-Day "One Day, Three deals" will still be more effective. Great to see some tweaking and new features happening at 1-day. They say if it ain't broken, don't fix it but we love seeing new features and changes to the 1-day page. It keeps the site fresh and interesting. Read more about 3 Day Deals.