Which format of products works best on a daily deals website? 1 product, 3 products, 6 products or a whole page split into categories? What do you think?
Personally I think 3 deals per day is best as its not too much information in the buyers face. Remember too many options and buyers will give up from "too much information."
I feel one product is not really enough, you take one check and instantly decide whether you want it or not. If you have been checking a one product, daily deals site for a whole week and nothing has taken your interest then you are unlikely to return again very often.
Having 3 products on offer means that theres more chance that one f the products that day will appeal to each demographic ie Mums, Teenagers, Men. Processing three products on the one screen requires a little more thought from the buyer , and keeps the buyer interested, and returning each day. Theres more chance something will take their fancy.
More than six products and you tend to be running a catalog website and it seems to take away the urgency of a one day sale. It seems like the products are there to stay. How many products can you realistically offer at an extremely low price? Not many.
So please let us know what you think in the comments section below. Which format of products works best on a daily deals website? 1 product, 3 products, 6 products or more?
